HooksetDesign the lure
your water
is asking for.
Custom crankbaits, spinners & soft plastics printed in small batches. Tournament-grade color science matched to your lake, season, and species.
Fall Smallmouth
Squarebill — Chartreuse Flake
5-second loop: hand unboxing freshly printed lure
Printed This Month
1,247
custom patterns
Active Designers
342
anglers designing now
What's biting right now.
Every season rewrites the rulebook. Browse patterns proven on real water, submitted by real anglers.
MAR – MAY
312 patterns
ordered this season
Bed Fish & Staging Bass
Natural chartreuse, white, and light pink dominate. Crawfish patterns in stained water, shad imitations in clear.
489 patterns
JUN – AUG
Deep Structure & Offshore
Natural bottom-imitating patterns: pumpkin, green pumpkin, watermelon. Chrome for open water.
Species supported
47
Lure types
12
Day turnaround
3–5
SEP – NOV
Aggressive Feeding Window
Bright chartreuse, white, and fire tiger. Fast-moving reaction baits. Smallmouth go nuts for smoke purple and blue.
621 patterns
FEB – MAR
First Thaw Panfish
Tiny jig heads in pink, chartreuse, and white. Crappie go shallow the moment water temps hit 48°F.
From blank lure
to tackle box
in 5 days.
Answer 5 Questions
Water clarity. Target species. Season. Cover type. Retrieve speed. That's it — 90 seconds to your color recommendation.
Design in the Builder
Pick scale patterns, skirt colors, blade finishes. Preview your lure in 3D before you commit. Tweak until it's exactly right.
Print & Hit the Water
Small-batch printed in 3–5 days. Minimum order 3 lures. Add your charter logo, tournament number, or just your lucky color combo.
Your recommendation
Stained Water · Bass · Fall
The lure proved itself.
Over 4,200 custom designs submitted by anglers who matched their water and caught fish.
“I dropped 3 ounces on Day 2 with a custom chartreuse/white squarebill I designed on Hookset the week before. No store color comes close to what I built.”
Marcus Delacroix
Tournament Bass Angler — Bassmaster Opens
Toledo Bend, TX
“I ordered 24 custom poppers with my charter logo. Clients love catching fish on a lure with our name on it. Reorders every 6 weeks now.”
Captain Deb Fontaine
Saltwater Charter Guide
Mosquito Lagoon, FL
“Crappie in my lake go nuts for a very specific pink/chartreuse jig head that nobody makes. I designed it in 20 minutes. First cast, fish on.”
Phil Wojcik
Weekend Panfisher
Lake Geneva, WI
“Smoke purple and blue for fall smallmouth on Erie. Hookset nailed the exact color ratio I described. Caught my personal best 5-pounder on the first outing.”
Tyrone Okafor
Smallmouth Specialist
Lake Erie, OH
Match My Water.
Not here are our lures — here's the exact color science for your lake on Saturday morning.
Squarebill Crankbait
Spinnerbait
Soft Plastic